Unified

"Inspired by a love of art and colour, our creative instincts drive every detail—we craft pieces that celebrate expression for every age, gender, and walk of life. At Unified, we’re all about self-expression, embracing wherever it takes you and however it changes."

Unified started with roots in high-performance sports apparel but has gracefully pivoted to embrace the laid-back charm of lifestyle and soft accessories, offering products that blend functionality with a sense of everyday ease.

Our work with Unified centered on two key goals: strengthening their direct-to-consumer presence online and enhancing their packaging to stand out in retail settings. By creating a personalized and approachable brand experience, we aimed to highlight their commitment to quality and craftsmanship without compromising their unique and elevated style.

The updated visual identity drew inspiration from fabric textures, and the Unified team's penchant for all things colour. A custom handwritten wordmark added a personal touch, reflecting the natural ease and comfort that Unified’s products embody.

Welcome to Unified: find your feel.