SuperBelly is the latest innovation from Blume, a Canadian, woman-owned company known for its superfood lattes that are as equally kind to our tastebuds as they are to our guts — think Salted Caramel Lattes but with maca and dates. After experiencing success across Canada with their Superfood Latte line, Blume saw an opportunity to bring their experience in the beverage market to new heights. With hydration and gut health as increasingly hot topics within the wellness sphere, they developed a new line of products and came to us to help them develop a brand identity that could support a big launch.

Served in individual sachets as a powder, SuperBelly transforms into a tasty gut-building hydration elixir when mixed with water and shaken with ice. It combines Blume's love of superfoods with prebiotics, trace minerals, fermented apple cider vinegar and clinically studied probiotics to support healthy gut flora. SuperBelly is available in three thirst-quenching flavours: Strawberry Hibiscus, Acai Pomegranate, and Lemon Ginger.

We were thrilled to work with the team at Blume on the naming, sub-brand identity creation, illustrations, and packaging design for SuperBelly, which launched in March 2024, and grossed over $1M within four months of launching–selling out within the first two weeks of launching, and then again shortly after. SuperBelly is sold directly through Blume's website and Amazon storefront and in boutiques, coffee shops, gyms, and major health retailers across North America.