The Newly believes that mental health treatment is in drastic need of a paradigm shift, and their practice was founded to provide long-lasting change within this industry, the community, and with their patients. By fusing a bio-psycho-social-spiritual treatment model with psychedelic-assisted therapies, patients can overcome deeply embedded traumas that prevent them from living fully in their everyday lives.

Whether through the typeface, graphics, or brand mark, we nodded to the brain and the science around it whenever we could. We created a brand identity that was trustworthy, practical, and education-forward.