We built a brand that balances clinical credibility with warmth, confidence, and deeply human detail. At the heart of the identity is connection and care. Stitched patterns run through graphics, touchpoints, and motion, showing the repair of broken systems and the connections Effica helps women rebuild with their health, their experiences, and each other. The treatment feels sensory, relational, and uniquely recognizable, while subtly signalling care, repair, and intention.

The wordmark and custom brandmark carry this through with strong, connected forms that reflect partnership and progress. The brandmark, a custom hybrid of an ampersand and E, represents Effica’s commitment to walking alongside women and emphasizing collaboration and shared agency. Across identity, messaging, and print, the system communicates Effica’s promise: care that adapts, responds, and evolves with every woman it serves.

This is midlife care, made for us.